Call Scripts
Script 1 of 2
The Closing Call
— Turn a Lead Into a Signed Client
Used on Zoom or phone with a prospect who has expressed interest. Goal: understand their situation, present the right package, and get a verbal yes + contract sent.
⏱ 30–45 min
📍 Zoom or Phone
🎯 Goal: Verbal Yes
⚡ Before the Call — Have These Ready
  • Research their business — Google Maps, current site (or lack of one), reviews
  • Know which package you're pitching (Starter $500 / Growth $750 / Pro $1,000+)
  • Have proxmedia.co open in another tab — be ready to screen share
  • Have the contract template ready to send in <5 minutes after a yes
  • Have Calendly open — you may need to schedule the kickoff call on the spot
  • Write down their business name, owner name, and 1–2 specific things to mention
1
The Opening — Build Rapport Fast
0:00 – 3:00
WARM UP
"Hey [First Name], Isaiah from ProxMedia — appreciate you taking the time. I'll keep this tight, I know you're busy running [Business Name].

How's [day of week] treating you?"
Wait for them to answer. Acknowledge whatever they say — don't rush past it. 20 seconds of genuine conversation > 5 minutes of pitch.
"Cool, so before I get into anything — I did a little research on [Business Name] before this call. [Specific observation: 'I saw you've got solid reviews on Google' or 'I noticed you don't have a website yet' or 'Your Google listing is there but the site looks outdated']. I wanted to understand your situation a bit before saying anything about what we do."
Why this works: You've done homework. That's rare. It immediately separates you from every other agency that opens with "let me tell you about us."
2
Discovery — Ask Before You Pitch
3:00 – 12:00
LISTEN
Rule: You should be talking 30%, they should be talking 70%. Your job right now is to understand, not convince.
  • "How are people finding you right now — like where are your actual leads coming from?" → Listen for: word of mouth, Google, Instagram, referrals. Note any gaps.
  • "And are you happy with how many new customers you're getting, or is that something you're trying to grow?" → Listen for: pain. "We're slow right now" or "summer is always tough" = opening.
  • "Do you have a website right now, or is that something you've been meaning to get to?" → If no site: "What's been holding that up?" If bad site: "What don't you like about it?"
  • "If you could wave a magic wand, what would your website actually do for you — like what would success look like?" → This reveals their real goal: more calls, more bookings, looking legit, ranking on Google, etc.
  • "Are you running any ads right now — Google, Facebook, anything like that?" → Don't pitch ads here. Just gather intel for later upsell.
Transition line: "Okay, so based on what you're telling me — [summarize their pain in 1-2 sentences]. Let me show you exactly what we'd build for you."
3
The Pitch — Present the Right Package
12:00 – 22:00
PRESENT

Package Recommendation Guide:
→ New business, no site, tight budget → Starter ($500)
→ Established business, wants to grow leads → Growth ($750)
→ Multi-location, eComm, or lots of services → Pro ($1,000+)
→ Always start with the one you think fits, then mention the upgrade option.

"So based on what you shared — [their situation] — what I'd recommend for [Business Name] is our [Package Name] package. Here's exactly what that includes…"
Walk through the deliverables naturally, not as a bullet list. "You get a [X]-page site — so Home, About, Services, Contact — all mobile-ready because honestly half your customers are finding you on their phones. We set it up to rank on Google from day one, and we build it with a contact form and click-to-call button so leads can reach you in one tap."
"This is a one-time fee of $[Price]. We split it 50/50 — half today to start, half when the site is done and you've approved it. There's also an optional $[Monthly]/month management plan where we handle updates, analytics, and keep everything running — but that's totally optional, you don't have to do it."
Pricing tip: Don't apologize for the price. Deliver it clean and confident. Pause after you say it. Let them react.
"And one thing I want to be upfront about — we build fast. Most clients are live within 24-48 hours of sending us their content. No 6-week wait, no back and forth for months. You'll have a site that's actually working for you before the end of the week."
If they ask to see examples: "Yeah, let me pull up our site real quick" — share screen and show proxmedia.co. If you have client examples ready, show them. If not: "We're building our portfolio right now — we're offering founding client pricing, which is why $500 is even on the table."
!
Objection Handlers
Click each to expand the response
OBJECTIONS
Objection 01
"I need to think about it / I'll get back to you"
▾
"Totally fair — what specifically do you want to think through? Is it the price, the timing, or something about what's included? Because if there's a concern I can address right now, I'd rather just deal with it directly than have you sit on it."

[Listen to what they say. Address the specific concern.]

If they're still vague: "Here's what I'll do — I'll send you a summary of everything we discussed so you have it in writing. Take a look tonight and text me. I'll hold the pricing for 48 hours."
💡 "Need to think about it" almost always means they need more info or they're not fully sold on the value. Get to the real objection.
Objection 02
"That's too expensive / I can't afford it right now"
▾
"I hear you — what's 'too expensive' compared to? Because if you went with a standard agency in Phoenix, you're looking at $3,000–$8,000 for the same site. We're at $500 because we're early stage and building our portfolio — this pricing literally won't exist in 6 months.

But let me ask — if this site brought you just one new customer, what's that worth to you? For most service businesses it's hundreds of dollars. The site pays for itself fast."

If they're genuinely cash-strapped: "What would work for you right now? I can look at breaking the deposit down or starting with a smaller scope — what's the number that works?"
💡 Don't drop the price immediately. Make them feel the value first. Only offer a structure adjustment if they genuinely need it.
Objection 03
"I already have a website"
▾
"Can I ask — when was it built, and is it actually bringing you leads right now? Because most sites I look at are either outdated, not mobile-friendly, or they just sit there and don't do anything.

A website is only as good as what it's producing. If yours is already working — great, you don't need us. But if people visit it and don't call, that's a leaky bucket — and we fix leaky buckets."

[If they hesitate or admit it's not performing:] "What would you want it to do better?"
💡 Don't attack their current site — ask questions that make them identify the problem themselves.
Objection 04
"I can just build one myself with Wix / Squarespace"
▾
"Yeah, you could — and if you have the time to learn it, design it, write the copy, set up SEO, make it mobile-perfect, and maintain it… that's a real option. But most business owners I talk to have already thought about doing that for six months and it never happened.

What we do is just: it gets done. Fast. You're back to running your business within a week with a site that actually looks professional and is set up to rank. That's what you're paying for — not just a site, but the time you don't have to spend on it."
💡 Validate the idea, then redirect to time cost and execution. Most business owners who say this have been "about to build a website" for years.
Objection 05
"I don't have time right now"
▾
"That's actually why we built this the way we did — we need about 20 minutes of your time total. You fill out a quick intake form, send us your logo and a few photos, and we handle everything else. You don't build the site — we do.

The busy season doesn't slow down. And the businesses that get found online while you're busy? Those are your competitors. Let's get the site live while you're in it — aot after."
💡 Reframe "no time to work on this" → "that's exactly why you need us."
Objection 06
"How do I know this will actually work / bring me customers?"
▾
"Honest answer — I can't guarantee customers, and anyone who says they can is lying to you. What I can guarantee is: a professional site that's properly set up to be found on Google, loads(frst on mobile, and converts visitors into calls. That's what the data supports.

What I can tell you is: right now, if someone Googles '[their service] in [their city]' and you have no website — you don't exist to them. We fix that. The rest is up to how good your business is — and based on your reviews, you've got that covered."
💡 Honesty builds trust faster than guarantees. Then anchor to what IS guaranteed: presence, visibility, professionalism.
Objection 07
"Can I see examples of your work?"
▾
"Yeah — [share proxmedia.co screen]. This is our own site, which we built and designed in-house. [If you have client examples, show them.]

We're in early-stage growth right now, which is honestly why $500 is even possible — we're building our case study portfolio. The clients we're onboarding now are getting our best work because every site becomes our next reference.

What I can do is send you a few screenshots of layout concepts so you can see the style and quality before we start."
💡 If you don't have portfolio work yet, lead with the proxmedia.co site itself. That IS the product demo.
Objection 08
"Do I have to sign a contract?"
▾
"Yes — and that's actually good for you. The contract protects both of us. It spells out exactly what you're getting, the timeline, the revision policy, and what happens if anything goes sideways.

Most agencies skip the contract and that's when clients get screwed — no delivery date, no defined scope, no recourse. Our agreement is straightforward, one page, and you own the site outright once it's paid for. It takes two minutes to sign."
💡 Reframe the contract as protection FOR them, not a trap. Emphasize they own the end product.
Objection 09
"What if I don't like the design?"
▾
"That's what revisions are for. Your package includes [2] rounds of revisions — so once we show you the draft, you tell us what to change and we do it. We're not building something and forcing you to take it as-is.

We also do a kickoff call before we build anything, specifically to get aligned on your style, colors, and vibe so the first draft is close to what you're picturing. Most clients only need minor tweaks."
💡 Proactively explain the revision process before they ask — it kills this objection before it even forms.
Objection 10
"I need to talk to my partner / spouse first"
▾
"Totally respect that. Is there any reason they'd say no — like is there a specific concern I could help you address so you can go into that conversation with the full picture?

I'll send you a breakdown of everything we talked about — price, what's included, the timeline — so you have something to show them. What's a good email for that?

[Get the email. Follow up within 24 hours.]"
💡 Never push past a spouse/partner objection. Get their email and help them make the case internally. Follow up is key here.
4
The Close — Ask for the Business
22:00 – 28:00
CLOSE
When to close: After objections are handled and they sound engaged. Don't rush to this — but don't avoid it either. If you don't ask, you don't close.
"So based on everything — [brief recap of their situation and what you're building] — does the [Package] package at $[Price] make sense for where [Business Name] is right now?"
Shut up after you ask. Whoever speaks first after the closing question loses the negotiation. Let them answer.
[If they say yes:] "Perfect. Here's what happens right now — I'm going to send you a short contract by email in the next 10 minutes. Once that's signed, I'll send the payment link for the 50% deposit. The moment that hits, you'll get a welcome text from me and we start. Any questions before I send it?"
[If they're close but hesitating:] "Look — I know $[Price] is a decision. Here's what I'd say: if we do nothing today, your situation is exactly the same next week. If we move forward, you could have a live site by [Day + 3]. The risk is really just time, not money."
Urgency is real, not fake: "We take a limited number of builds per month to make sure quality stays high. Right now I have room — that might change by Friday."
5
After the Yes — Immediate Next Steps
28:00 – 30:00
LOCK IT IN
"Awesome — really glad to be working with you. Here's exactly what's going to happen in the next hour:

You'll get an email from me with the contract — it's short, takes 2 minutes to sign. Once signed, I'll send the Stripe link for the deposit. The second that's paid, you get a welcome text and email from me with everything you need — your client portal, content intake form, and a link to schedule our kickoff call.

Keep an eye on your email. Any questions, text me directly — I'll have my phone on me."
📄
Step 1 — Send Contract (within 10 min)
Email them the contract. Follow up in 30 min if not signed.
💳
Step 2 — Send Invoice After Signature
Stripe link for 50% deposit. Never start before payment clears.
📱
Step 3 — Trigger The 24hr
Payment received → welcome text → email → portal → kickoff call scheduled.
Script 2 of 2
The Onboarding Call
— Walk Them Through The 24hr System
Used after a client has paid. This is the kickoff call — set expectations, eliminate doubt, walk them through The 24hr process step by step, and collect everything you need to build.
⏱ 20–30 min
📍 Zoom or Phone
🎯 Goal: Aligned + Excited
⚡ Before the Kickoff Call — Have These Ready
  • Their signed contract open in a tab — know what tier they paid for
  • Their client portal link ready (built in Notion or similar)
  • Content intake form link ready to share on screen or in chat
  • The 24hr checklist pulled up — you'll walk through it together
  • Their business name, payment amount, and any notes from the sales call
  • Have their website tier written down: pages included, features, timeline
1
Open Strong — Lock In the Energy
0:00 – 3:00
WELCOME
"Hey [First Name]! Welcome — officially. You're now a ProxMedia client, and that means things are about to move fast. I'm excited about this one.

This call is going to be quick — 20 to 30 minutes max. By the end of it, you'll know exactly what happens next, what I need from you, and when you can expect to see your site. Sound good?"
Tone matters here. They just spent money. They might be second-guessing it. Your job in the first 60 seconds is to confirm they made the right call. Be energized. Be specific. Be moving.
2
The 24hr System — Walk Them Through It
3:00 – 10:00
THE PROCESS
"So here's what ProxMedia does differently — we have what we call The 24hr System. The moment a client pays, we don't just disappear and show up two weeks later with a site. Everything happens in the first 24 hours so you're never sitting there wondering what's going on.

Let me walk you through it quick."
✍️
Step 1 — Contract & Invoice
Signed before anything starts. Both sides are protected. You own the site outright once it's paid in full.
📱
Step 2 — Welcome Text + Email
Sent within 2 hours of payment. You should've already gotten both. That's us confirming you're in the system and we're moving.
🔗
Step 3 — Your Client Portal
Your project home base. It has the contract, the timeline, drafts when they're ready, and any updates from me. You always know where things stand.
📋
Step 4 — Content Intake Form
A short form — logo, photos, service descriptions, colors. This is how we build something that actually looks like YOUR business.
📞
Step 5 — This Call (Kickoff)
What we're doing right now. Align on vision, timeline, and what happens next.
⚡
Step 6 — Build Begins
Once your intake form is in, we build. First draft usually comes back within 24–48 hours.
"The reason we run it this way is simple — buyer's remorse is real. If you pay and then hear nothing for 3 days, your brain starts to wonder if you made a mistake. We eliminate that completely. By the time this call ends, you'll have a portal, a timeline, a form, and a clear next step. You won't be wondering anything."
3
Confirm Their Package + Deliverables
10:00 – 15:00
DELIVERABLES
"Okay, let's talk about what you're specifically getting. You're on the [Package Name] — here's exactly what that means for [Business Name]…"

Review out loud — customize per client:

"You're getting a [X]-page site: [list the pages — Home, About, Services, Contact, etc.]. It's going to be fully mobile-optimized — looks perfect on phones, tablets, everything. We'll set up your contact form so people can reach you directly from the site. The SEO setup means when someone Googles '[their service] in [their city],' your site has a shot at showing up.

You also have [2] revision rounds included, so once you see the draft, you tell me what to adjust and we do it.

Timeline: once I have your content, turnaround is [X] business days. Target launch: [specific date]."

"Does that match what you were expecting, or is there anything you want to add or clarify?"
Write down anything they add here. Update the portal with changes before the call ends.
4
What We Need From You — Content Collection
15:00 – 22:00
ACTION
"Here's the only thing that slows this down — content. We need a few things from you before we can build. The intake form walks you through all of it, but let me just hit the big ones quick so nothing surprises you…"
  • "Do you have a logo — like a file, PNG or SVG?" → If no: "No problem. We can use your business name styled professionally, or I can hook you up with a simple logo as an add-on."
  • "Do you have photos of your business, work, or team we can use?" → If no: "We'll use high-quality stock images that match your industry — looks just as good. No additional cost."
  • "Do you have descriptions of your services written out anywhere, or should we pull that together?" → If no: "Fill in the intake form with what you know, we'll write the copy. That's included."
  • "Any specific colors or styles you want the site to match — do you have brand colors?" → Note colors. If none: "Tell me a vibe — professional and clean? Bold and modern? We'll make it work."
  • "Any websites you've seen that you really like the look of — even just one?" → Note URLs. These become design references.
"Everything I just mentioned is in the intake form — I'm dropping the link in the chat right now. The sooner that's in, the sooner I start building. Can you fill that out by [specific day, 2 days from now]?"
Get a commitment on the intake form deadline. No content = no build = delayed launch. Set the expectation clearly.
5
How We Communicate + What to Expect
22:00 – 27:00
EXPECTATIONS
"Here's how working with ProxMedia works once we're in build mode:

Text is fastest — [phone number]. I respond same day, usually within a couple hours during business hours.

Your portal is updated whenever there's a status change — draft ready, revisions done, launch date set. You won't need to chase me because I post before you have to ask.

Revisions: once you see the first draft, give me your feedback all at once — not in pieces over a week. Batched feedback = faster turnaround.

Final payment: the second half is due when you've approved the site and it's ready to launch. Before I flip the switch, you'll have seen it and said 'this is ready.'"
Key rule to state: "I'll keep you in the loop — but if you need something specific, text me. Don't wait. I'd rather you over-communicate than sit on a question."
6
Close the Call — Send Them Off Confident
27:00 – 30:00
LAUNCH
"That's everything — quick, right? Here's your summary:

✓ Your portal is live — check the link in your welcome email
✓ Intake form — fill it out by [specific date]
✓ Once that's in, I start building — first draft in [X] days
✓ Target launch: [specific date]

Any questions before I let you go?"
End the call with a specific next action for THEM: "Your one job right now is that intake form. Everything else is on me."
"Awesome — really glad to have [Business Name] on board. You're going to love what we build. I'll text you when the draft is ready. Talk soon."
Q
Common Post-Close Questions + Answers
Click each to expand
Q&A
Client Question
"When will my site actually be done?"
▾
"Once I have your completed intake form — usually 24 to 48 hours for the first draft. Then it depends on revisions. Most clients are live within 3–5 business days of sending content. The hold-up is almost always waiting on content, not the build itself — so the faster you get me that form, the faster you go live."
Client Question
"What if I don't have photos or a logo?"
▾
"No problem at all — this comes up a lot. We have access to professional stock photo libraries that match any industry. The site will still look polished and intentional. For the logo, we can either use your business name styled in a clean, professional font, or I can put together a simple logo design as an add-on. Either way, it won't hold up the build."
Client Question
"How many changes can I make to the site?"
▾
"Your package includes [2] rounds of revisions. A revision round means: you see the draft, you send me all your feedback at once, and I implement it. That counts as one round. Most clients are satisfied after round one or two. If you want additional rounds after that, it's $75 per round — which I'll always tell you upfront before we start."
Client Question
"What does the monthly management plan actually include?"
▾
"The monthly plan covers: keeping your site updated (hours, photos, services, anything that changes), hosting and technical maintenance so nothing breaks, and a monthly analytics report so you can see traffic, where visitors come from, and how the site's performing. It basically means you never have to touch the backend — we handle it. Totally optional, and you can add it or cancel anytime."
Client Question
"How will I know if the site is actually working?"
▾
"Great question — and that's exactly what the analytics setup is for. We install Google Analytics and Google Search Console from day one. That means you can see how many people visit your site, where they're coming from, what pages they look at, and whether they're calling or filling out the form. If you're on the management plan, I'll send you a monthly summary. If not, I can show you how to check it yourself — takes 2 minutes."
Client Question
"Can I see a preview before it goes live?"
▾
"Yes — 100%. You will always see and approve the site before it goes live. We build on a staging link first, I share that link with you, you review it, give feedback, we make adjustments — and only after you say 'this is ready' do I point it to your domain. You're never surprised by a live site."
Client Question
"Do I need to buy a domain? What about hosting?"
▾
"If you already have a domain, great — just give me access info and I'll point it to your new site. If you need one, domains are usually $10–$15/year on Namecheap or Google Domains — I'll walk you through getting one if needed. Hosting is included while you're on the management plan, or can set you up with your own hosting account if you prefer to own it directly. Either way, we handle the setup."
Client Question
"What about Google — will I show up in search?"
▾
"Yes — SEO setup is included in every package. That means your pages are titled and described properly, your site is submitted to Google for indexing, and your Google Business Profile is set up or optimized if you have one. New sites usually start getting indexed within a few days to a week. Rankings build over time — but the foundation is set from day one. If you want to accelerate it, that's where ads come in — but that's a conversation for down the road once the site is live and performing."
Client Question
"What if I'm not happy with the final result?"
▾
"That's what the revision rounds are for — we iterate until you're satisfied within the included rounds. If after all revisions you feel it truly missed the mark, we'll have a conversation about it — that's never happened, but I'm not going to hand you something you hate. The kickoff call, the intake form, and the revision process are all designed to make sure we're building what you actually want. If something's off, tell me immediately — I'd rather fix it than have you unhappy."
Client Question
"Should I be running ads? When does that come in?"
▾
"Great instinct — and yes, ads are something we do. But here's my honest advice: run ads to a bad website and you're burning money. Run ads to a high-converting site and it multiplies. Let's get your site live first, see how it performs organically for 30 days, and then we'll talk about layering in a Meta or Google campaign. I'll bring it up — you don't have to chase it. One thing at a time."
💡 This is the upsell seed. Plant it early, deliver value first, and it converts naturally at the 30-day mark.